Much more about him will follow as this year unfolds, but the short story is; Pop Levi is part of our sprawling Ninja Tune Liverpool psych-rock collective Super Numeri. He casually handed over demos for a record he was working on that showed a modern spin on rock & soul (somewhere between Marc Bolan & Prince... for real) and we immediately knew that there was no way we could pass on it. That we were impressed enough with it to shirk a 16 year old label agenda and give the record its own imprint should tell you right away how incredible it is. So it's a new sound coming to you from us, backed by 16 years of experience and knowledge as a label.

As Ninja Tune's Peter Quicke explains, "Ninja Tune was always intended to be a broad church but we were having such fun being left-foot beats & jazz snobs – its great to be breaking out of that. Pop Levi is such an immensely talented musician and performer it all seems to make sense from over here"

Watch for Pop Levi "Blue Honey" single to be released on August 28th '06 followed by the full length "The Return To Form Black Magick Party" in January '07. And more Pop Levi to follow, and future plans we can't tell you about yet.

Check www.poplevi.com if further convincing is needed. If you don't think "Blue Honey" isn't one of the most blazing songs you've heard in a while then we're just not sure we can hang out with you anymore.